As part of our Marketing for Financial Service course we were required to perform a promotion campaign for Emirates Islamic bank products. During the last week, we started the campaign for Emirates Islamic Bank talking about their branch in the Student center and what kind of products and features provided by them for DWC student and staff. We did the campaign inside the cafeteria, because we thought that cafeteria is the best place to advertise about anything. We had to plan and arranged different kind of promotion for the campaign and we came up with several ideas such as posters, video and giveaways. The students were excited and thrilled about the product and the way they were asking the questions gave us the impression that they were really interested .It was really a great experience that we gain from it the important elements of promotion.
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